Case Study #1 – Longevity Now
The following case study is the first of two in this program. It shows the process I took to promote a product called “Longevity Now” by David Wolfe. The product was in the health and wellness niche. It’s main focus is to teach you new longevity technologies that are intended to help you live longer, feel healthier and be more productive.
Click on the links below to watch each video. It’s best to go through the videos in order. Be sure to reference the Extra Content section to find tools, worksheets and additional videos to help you understand the sniper process better and to assist you in doing your own Launch Sniper sites.
Video |
Description |
Length |
Longevity Now – Video 1 – 5-15-09 |
Intro Video – Finding a domain name |
5:12 |
Longevity Now – Video 2 – 5-15-09 |
Registered domain, Added Meta Tags,
Setup Blog, Added Backlinks |
11:45 |
Longevity Now – Video 3 – 5-16-09 |
Setup Social Sites |
3:00 |
Longevity Now – Video 4 – 5-17-09 |
Created bubble chart to show linking
strategy |
4:22 |
Longevity Now – Video 5 – 5-18-09 |
Ranking in the #3 & #4 spots in Google! |
4:36 |
Longevity Now – Video 6 – 5-21-09 |
Created posts on blog, found a bonus
product |
4:31 |
Longevity Now – Video 7 – 5-29-09 |
Social bookmarking, reviewed rankings |
6:54 |
Longevity Now – Video 8 – 6-3-09 |
Rankings fall, possible Google slap |
8:44 |
Longevity Now – Video 9 – 6-3-09 |
Updated review page |
9:17 |
Longevity Now – Video 10 – 6-4-09 |
Implemented Video Marketing |
8:44 |
Longevity Now – Video 11 – 6-4-09 |
How to create and distribute a video |
5:27 |
Longevity Now – Video 12 – 6-7-09 |
Back on Google at the #1 position! |
5:33 |
Longevity Now – Video 13 – 6-10-09 |
New updates and review linking
strategy |
4:02 |
Longevity Now – Video 14 – 6-16-09 |
Pre-Launch begins, 1 week until
launch day |
7:21 |
Longevity Now – Video 15 – 6-21-09 |
New updates |
7:48 |
Longevity Now – Video 16 – 6-23-09 |
Last video before launch, final standings |
5:07 |
Longevity Now – Video 17 – 6-26-09 |
A couple days after launch and no sales. Seems
they had troubles with hackers:( |
4:26 |
Longevity Now – Video 18 – 6-30-09 |
Still no sales but there is a new offer that will
hopefully draw some new interest |
4:04 |
Longevity Now – Video 19 – 7-5-09 |
First sales come in! |
4:15 |
Longevity Now – Video 20 – 7-20-09 |
More Sales! |
3:50 |
Longevity Now – Video 21 – 8-22-09 |
Review of results and standings |
3:42 |